*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Fans angry at being blocked from entering a Salvadoran soccer league match despite having tickets knocked down a small access gate to the stadium, creating a crush that killed 12 people and injured dozens, officials and witnesses said Sunday.
Brooks Koepka is a major champion again. Koepka won the PGA Championship at Oak Hill by closing with a 67 and winning by two shots over Scottie Scheffler and Viktor Hovland.
Jim Brown was virtually unstoppable in every arena. Whether on the field, as a Hollywood film hero or civil rights advocate, Brown was a force.
It has now been five years since online sports betting was legalized in the U.S. As the industry continues to grow, Cheddar News breaks down the logistics behind online betting and what lies ahead.
Four more former professional soccer players have been diagnosed with chronic traumatic encephalopathy.
Brittney Griner played her first WNBA game since her detainment in a Russian prison for about 10 months.
ayson Tatum scored 51 points with 13 rebounds and the Boston Celtics beat the Philadelphia 76ers 112-88 to advance to the Eastern Conference finals for the second straight year.
The Denver Nuggets host the Los Angeles Lakers to begin the Western Conference finals.
The top entertainment headlines for May 12, 2023.
Americans have bet over $220 billion on sports with legal gambling outlets in the five years since the U.S. Supreme Court cleared the way for all 50 states to offer it.
