*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Two-time Olympic ice skating medalist Nancy Kerrigan is back on her skates this holiday season in the Holiday Spectacular on Ice at the Gateway Playhouse in Bellport, N.Y.
A strong back is critical for body health. To start, try the Bird Dog!
Kickboxing may seem like a tough sport, but one woman is proof that it can change your life.
General manager Mike Dunleavy Jr. says the team is satisfied with the NBA’s latest punishment for Green, the four-time NBA champion who was indefinitely banned Wednesday after hitting Phoenix center Jusuf Nurkic in the face.
Golden State Warriors forward Draymond Green was suspended indefinitely by the NBA on Wednesday, less than 24 hours after he hit Phoenix Suns center Jusuf Nurkic in the face and received a Flagrant 2 foul and ejection.
Shohei Ohtani's jaw-dropping deal with the Los Angeles Dodgers has some similarities to other contracts for the world's biggest sports stars, including soccer icons Lionel Messi and Cristiano Ronaldo, along with NFL quarterback Patrick Mahomes. But in terms of his marketability, experts point to another name. The real comparison? Try Taylor Swift.
Bronx Highschool Student and Basketball Player in Wheelchair Makes History
The police department in the remote north woods Minnesota town of Ely faces the same challenges of recruiting and keeping new officers as countless other law enforcement agencies across the country. So it's offering a unique incentive: canoes.
President Joe Biden told a gathering of Native American nations that he would support the bid by the Haudenosaunee Confederacy, which invented lacrosse, to compete in the sport under its own flag in the 2028 Summer Olympics in Los Angeles.
NCAA President Charlie Baker announced Tuesday that he wants the organization to create a new tier of Division I athletics where schools with the most resources can offer unlimited educational benefits, enter into name, image and likeness partnerships with athletes and directly pay them through a trust fund.
