*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Spanish state prosecutors say soccer player Jenni Hermoso has accused Luis Rubiales of sexual assault for kissing her on the lips without her consent after the Women’s World Cup final.
Rising tennis sensation Coco Gauff is the first teen from the U.S. to reach the semifinals in the U.S. Open since Serena Williams in 2001.
Spain Women's Soccer Coach Fired
She got that far this time by beating Caroline Wozniacki 6-3, 3-6, 6-1 on Sunday.
On A Positive Note: Connecticut Boxing Gym Works to Keep Students Off Streets
A volleyball match between the University of Nebraska and Omaha set a record for attendance for a women's sporting event when over 92,000 people showed up.
The University of Nebraska set a world record for attendance at a women's sporting event after over 92,000 showed up for a volleyball game against in-state opponent Omaha.
It’s become a stink at the U.S. Open: a pungent marijuana smell that wafted over an outer court, clouded the concentration of one of the world’s top players and left the impression there’s no place left to escape the unofficial scent of the city.
Be Well: The Art of Self Defense
Members of the Spanish Football Federation are calling for President Luis Rubiales, who kissed star player Jenni Hermoso, after the women's team's World Cup win.
