*By Jacqueline Corba*
Denver Nuggets shooting guard Malik Beasley has already made it to the *real* NBA, and now the former first-round draft pick has his sights curiously set on the top tier of NBA2K, basketball's video-game analog.
"I think it's cool to see them compete, and it's different from actually being in the NBA," Beasley said Friday in an interview on Cheddar. "Even if they don't watch the NBA, if they are playing the games then they know a little something about us."
A real baller showing respect for the virtual ballers of the NBA's esports league is a telling sign of the times. Beasley said he enjoys playing video games like NBA2K with his teammates on the road, and said it's more than just a hobby.
"People always think that gaming is just bad if you are just sitting there and playing," he said. "If people get joy out of it, then enjoy that"
The NBA became the first professional sports league in the U.S. to launch an online league too. The NBA2K playoffs [tipped off Friday](https://cheddar.com/videos/e-trade-generation-trader-nba-2k-playoffs-kick-off) and were streaming on Twitch.
Building on the success of its inaugural season, the [NBA2K league announced] (https://2kleague.nba.com/news/nba-2k-league-announces-four-expansion-teams-for-2019-season/) recently it's adding four NBA teams ー the Atlanta Hawks, Brooklyn Nets, Los Angeles Lakers, and Minnesota Timberwolves ー to the lineup in 2019.
Beasley wants to Nuggets to get in on the action.
"I'm going to help create that."
For more on this story, [click here](https://cheddar.com/videos/nba-athlete-malik-beasley-dishes-on-esports).
Wednesday marked two years since the basketball legend Kobe Bryant, his daughter Gianna, and seven others died in a tragic helicopter crash. In remembrance, a bronze statue has been temporarily placed at the site with all of the passenger's names included on the memorial.
With the 2022 Beijing Winter Olympics right around the corner, experts are warning that climate change is threatening not only the event but also the future of snow sports. Despite being the world's top polluter, China is hoping to use the event to demonstrate the country's commitment to fighting climate change, and pledging to host a "low carbon" games. Xubin Zeng, professor of hydrology and atmospheric sciences at the University of Arizona, joins Cheddar News.
As the 2022 Beijing Winter Olympics inches closer, sponsors are facing mounting pressure to pull out of the games with China is under fire for controversies like the alleged human rights abuses against its Muslim minority population and the disappearance of tennis player Peng Shuai. Rick Burton, professor of sport management at Syracuse University, joined Cheddar to discuss what he expects to happen once the games begin. Burton said China is too large of a market for American advertisers to ignore, and he doesn't expect any of them to pull out of the games. "Olympic sponsors right now I think are really just trying to hang on and get through these 17 days, come out the other end," he said.
As controversy dogs the run-up to the 2022 Beijing Winter Olympics, China is hiring TikTokers and other social media influencers to promote the nation's history, culture, diplomatic efforts, and current trends.
Talent Resources Sports is partnering with ABG Entertainment to host Sports Illustrated The Party during the weekend of Super Bowl LVI, featuring musical performances by Kygo, Jack Harlow, and other guests. David Spencer and Mike Heller, co-CEOs and founders of Talent Resources Sports, joined Cheddar to discuss the details behind putting on the event. “We’re just really pumped that after all of the things that got canceled people will finally have a place to let some steam off in such an exciting moment, such a charged moment with the Super Bowl,” Mike Heller said about putting on the live event after previous COVID-related cancellations.
New York quickly became the sports betting capital in the United States following an electric debut earlier this month. Cheddar News was joined by Chad Kornett, VP of Government Relations for Gaming at Geocomply to dive into the numbers.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
The NCAA has updated its policy on transgender athletes, allowing each sport’s national governing body to make its own decisions for transgender participation. The new rule is in line with recent changes from the U.S. and International Olympic and Paralympic Committees. Joanna Hoffman, communications director of Athlete Ally, joined Cheddar News to discuss the potential impact of the new rule on the transgender community.
The NCAA voted to streamline their constitution at their annual convention on Thursday. Each of the three college divisions can decide how student-athletes can make money from outside sources but still restricts schools from directly paying its players.
With New York recently announcing the legalization of sports betting, even a greater number of bettors are looking forward to the NFL's divisional round. Derek Carty, a fantasy sports and sports betting analyst, talked to Cheddar about betting strategies for the four upcoming playoff games. "I feel like the Chiefs are a little bit overrated by the markets, and so the Bills here really look good to me," Carty said for the Kansas City and Buffalo matchup. He also pointed to the Green Bay Packers to be the likeliest team to win the Super Bowl this year.
