The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The Las Vegas Aces became the first team in 21 years to win back-to-back WNBA championships, getting 24 points and 16 rebounds from A’ja Wilson and a defensive stop in the closing seconds to beat the New York Liberty 70-69 in Game 4 of the Finals.
American officials expressed disappointment Monday after learning that bobsled, skeleton and luge events will not be held in Italy during the 2026 Milan-Cortina Olympics, a move that means athletes from those sports will likely be competing in either Austria or Switzerland during the games.
