The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
With New York recently announcing the legalization of sports betting, even a greater number of bettors are looking forward to the NFL's divisional round. Derek Carty, a fantasy sports and sports betting analyst, talked to Cheddar about betting strategies for the four upcoming playoff games. "I feel like the Chiefs are a little bit overrated by the markets, and so the Bills here really look good to me," Carty said for the Kansas City and Buffalo matchup. He also pointed to the Green Bay Packers to be the likeliest team to win the Super Bowl this year.
Olivia Harlan Dekker and Sean Green break down and provide their top picks for the NFL Divisional Round this weekend, while Frank Schwab dissects NBA futures and gives his take on the ongoing Nets drama.
Sean Green, co-founder of The Sports Gambling Podcast Network, joins Cheddar Bets to break down the best plays across the AFC Divisional Round matchups.
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Frank Schwab, sports betting writer for Yahoo! Sports, joins Cheddar Bets to find the best value down the MVP contender list and make sense of how to bet the Nets at home and on the road.
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The drama surrounding tennis star Novak Djokovic continues after he was deported from Australia over the weekend due to the nation's COVID-19 vaccine requirements. Djokovic was forced to leave the country on the eve of what was to be his first match in defense of his Australian Open title after three judges ruled in favor of his removal and revealed their reasoning for doing so. Adding to his woes, a law recently passed in France is putting his chances of defending his French Open title in jeopardy. The director of Marist's Center for Sports Communication, Jane McManus, joined Cheddar to discuss the ongoing fallout.
Alex Silverman, senior reporter covering the business of sports at Morning Consult, joins Cheddar News to discuss why the number of those betting on sports doubled in 2021 and what's next for the industry in 2022.
If you have not placed your buffalo wings order yet, hurry up. The biggest weekend in NFL playoff history kicks off in just under 48 hours with six games being played over three days. Sports Analyst at Yahoo Sports Pamela Maldonado joined Cheddar to give us a preview ahead of the Super Wild Card Weekend.
With the 2022 Winter Olympics in Beijing rapidly approaching, clouds of controversy continue to swirl around China's treatment of the Uyghur Muslim minority population, its surveillance state, and security for visiting athletes. Phelim Kine, China correspondent for Politico, joined Cheddar to break down the big storylines surrounding the Beijing Games and highlight what he saw as the complete disregard by top corporate sponsors like P&G, Airbnb, Intel, Visa, and Coca-Cola, for the controversies. "They spend $100 million for every Olympics that they sponsor, and they have frankly shown absolute willful indifference to any type of entreaty to essentially be more vocal about their concerns about human rights in China," he said. Kine also touched on the data privacy fears for athletes as visiting contingents are being told to carry burner phones to avoid security risks.
