The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The third baseman — a seven-time All-Star and eight-time Gold Glove winner — will be inducted to the hall at Cooperstown, New York in July with Fred McGriff, the first baseman and five-time All-Star elected in a separate process last month.
American Mikaela Shiffrin just became the most decorated woman skier in World Cup history, winning
her 83rd championship on the Alpine World Cup circuit on Tuesday. Shiffrin surpassed former teammate Lindsay Vonn who retired four years ago due to injury.
Jeff Gordon, NASCAR Hall of Famer, four-time Cup champion, and vice chairman of Hendrick Motorsports, joined Cheddar News to celebrate the 75th anniversary of NASCAR, the evolution of racing and what lies ahead.
Anticipation around Super Bowl LVII was already mounting with the reveal of Rihanna as the halftime performer and now the league has unveiled its full slate of scheduled performances for the big day.
Cincinnati Bengals wide receiver Ja'Marr Chase (1) and Cincinnati Bengals running back Joe Mixon (28) motion for a touchdown against the Buffalo Bills during the third quarter of an NFL division round football game, Sunday, Jan. 22, 2023, in Orchard Park, N.Y. (AP Photo/Joshua Bessex)
