*By Michael Teich*
Nike's [decision](https://cheddar.com/videos/is-kaepernick-a-no-lose-proposition-for-nike) to feature Colin Kaepernick in its latest ad campaign isn't the only sponsor controversy that's hit the NFL this season ー and Pizza Hut has filled the hole left by Papa John's withdrawal.
"It's a direct invitation to our competitors' customers, Papa John's customers, and any of our competitors, to come join Hut rewards," said Marianne Radley, the chief brand officer for the pizza chain in the U.S., in an interview on Cheddar Tuesday.
The company, a subsidiary of Yum Brands, will mark its debut as the official pizza sponsor of the NFL when the 2018-19 season kicks off Thursday, offering a new rewards program targeting football fans.
Pizza Hut took over after several missteps by Papa John's former CEO. Founder John Schnatter had [blamed](https://www.washingtonpost.com/news/early-lead/wp/2018/05/09/papa-johns-tried-to-blame-the-nfl-for-bad-sales-that-clearly-wasnt-the-issue/?utm_term=.f2ecbb02fcef) players' decision to kneel for the anthem ー sparked, incidentally, by Kaepernick ー for leading to a decline in TV viewership of NFL games and his brand's meager sales. The drama didn't stop there. Schnatter [resigned](https://cheddar.com/videos/papa-johns-founder-resigns) in July from his position as chairman after he reportedly used racial slurs during a conference call. He'd given up the CEO spot in January.
While the NFL couldn't save Papa John's from declining sales, Radley said her company's strategy will yield better results by championing the real heroes of the game.
"You'll see a marked difference from the previous pizza sponsor of the NFL to the stance that we're taking," she said. "It's about celebrating the fans."
For full interview [click here](https://cheddar.com/videos/pizza-hut-capitalizes-on-papa-johns-missteps-with-nfl-sponsorship).
An independent watchdog within the IRS reports that while taxpayer services have vastly improved, the agency is still too slow to resolve identity theft cases. And National Taxpayer Advocate Erin Collins says those delays are “unconscionable.” Erin M. Collins said in the report released Wednesday that overall the 2024 filing season went smoothly, though IRS delays in resolving identity theft victim assistance cases are worsening. It took nearly 19 months to resolve self-reported identity theft cases as of January, and Wednesday's report states that now it takes 22 months to resolve these cases.
Amazon.com Inc. surpassed $2 trillion in market value for the first time in afternoon trading on Wednesday. The push higher for Amazon’s stock market valuation comes a little more than a week after Nvidia hit $3 trillion and briefly became the most valuable company on Wall Street. Nvidia’s chips are used to power many AI application and its valuation has soared as a result. Amazon has also been making big investments in AI as global interest has grown in the technology. Most of the company’s focus has been on business-focused products.
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