Detroit Pistons forward Kevin Knox II, from left, guard Marcus Sasser, forward Ausar Thompson and forward Bojan Bogdanovic sit on the bench during the fourth quarter of a 118-112 loss to the Brooklyn Nets, an NBA record 27th straight loss, Tuesday, Dec. 26, 2023, in Detroit. (AP Photo/Duane Burleson)
“Is it heavy? Yeah, I would imagine for everybody it is,” said Pistons first-year coach Monty Williams, a former NBA coach of the year. "Nobody wants this kind of thing attached to them.
"I was brought in here to change this thing. It’s probably the most on me than anybody. Players are playing their hearts out. I got to get them in a position where they don’t feel tight or heavy.”
The Nets beat the Pistons on Saturday in Brooklyn, handing them their 26th consecutive defeat to match the 2010-11 Cleveland Cavaliers and 2013-14 Philadelphia 76ers for the most losses in a row within one season.
Detroit no longer shares the unwanted mark.
Next up is the overall record of 28 straight losses, set by the Philadelphia 76ers from late in the 2014-15 season through early 2015-16.
At least matching the record seems likely with a game Thursday night against the NBA-leading Boston Celtics on the road.
The game against Brooklyn, like the season, started with some hope.
Detroit led 9-1 and had a 14-point lead in the first quarter before poor shooting, defense coupled with turnovers paved the way for Brooklyn to extend the Motor City's misery.
The Nets outscored the Pistons by 13 in the second quarter to lead 61-54 at halftime.
Cade Cunningham scored 18 of his 41 points in the third quarter and made a 3-pointer early in the fourth to give Detroit a 97-92 lead.
Just as fans who nearly filled Little Caesars Arena started cheering with passion heard at a playoff game, the Nets went on a 13-0 run to take the lead for good.
“I’ve been through tough playoff losses, and this is relative to that," said Williams, who led Phoenix and New Orleans to postseason appearances. "When you lose a playoff game, when you get eliminated, this kind of feels like that.”
Cunningham did his part to give the team a shot to finally win, but he didn't have much help and even he had a turnover late in the game that appeared to be unforced.
The No. 1 pick overall from the 2021 NBA draft had a message for his teammates in the locker room after the latest loss.
“Don’t jump off the boat," he said. "We’ve got to stay together. Right now is the easiest time to stand off and be on your own, but we need to continue to lean on each other and continue to push each other, and hold each other accountable more than ever now.”
Bojan Bogdanovic did score 23 points before fouling out and after leaving Cam Johnson wide open for a 3-pointer that gave Brooklyn a six-point lead with 1:40 to go.
“We had a few breakdowns,” Williams said. “It just cost us.”
Jaden Ivey, the No. 5 pick overall last year, missed 9 of 12 shots as the Nets backed off him and welcomed the guard to shoot.
In the final minute, fed-up fans started to chant, “Sell the team! Sell the team!” though Pistons owner Tom Gores was not in the building to hear it.
Gores recently spoke with reporters remotely, and passed along his apologies to the fans for the disappointing season while standing by Williams and general manager Troy Weaver.
“Change is coming," he said. "I’m just saying in terms of Monty, Troy, they’ll be in place.”
Cheddar's Big Game Special gives you all the info you need heading into Sunday's event. Pro Football Hall of Famer Terrell Davis, Big Game MVP Hines Ward, and Big Game Champion Emmanuel Sanders dissect the action set to take place on the field, Olivia Harlan Dekker delivers her winning wagers, Tom Morton breaks down what we should expect from advertisers, Azia Celestino showcases the atmosphere from Los Angeles, and Baker Machado discusses what viewers should expect to see unfold during the halftime show.
NFL Legends Hines Ward and Terrell Davis join Cheddar Bets to break down their thoughts on The Big Game, what it takes to win under the spotlight, and the matchup between some of the league's brightest stars.
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As the Cincinnati Bengals and Los Angeles Rams prep to face each other in the Big Game at SoFi Stadium in LA, 55 percent of a record number of bettors are projected to drop money on the Rams. Casey Clark, the senior vice president of strategic communications for the American Gaming Association, joined Cheddar News to share some data and predictions based on the greater interest in gambling on Super Bowl LVI. "You know that means that people are migrating away from the predatory illegal market and corner bookie and moving their action into the legal marketplace," he said. "So really encouraging for consumer protections and for those of us who might want to have a little action on the game."
Bills WR Emmanuel Sanders joins Cheddar Bets to discuss The Big Game, playing in some legendary games, and what the NFL needs to change about their rules.
Sponsored by BetMGM
Under Armour released a successful Q4 earnings report amid supply chain issues. The apparel company said it invested in analytics to decipher what drives consumers to its brand. However, the company warned of potential supply problems going forward due to COVID.
Hyperice is a technology company that specializes in physical recovery for athletes, and it's now partnering with the NFL. Christian McCaffrey, Carolina Panthers running back and Hyperice athlete-investor, and Jim Huether, Hyperice CEO, joined Cheddar News to discuss the partnership. "It's definitely for both for performance and for recovery, as somebody who plays a brutal sport and have to go through some of the unfortunate realities of injury," McCaffery said of the products. "You're always fighting for that 0.1 percent difference between winning and losing and and the little things and every second matters."
Showtime series 'Super Pumped: The Battle For Uber' tells the roller coaster ride of Silicon Valley's most successful and most destructive company, Uber. 'The Battle For Uber' is the first of the 'Super Pumped' anthology series in which each new season will explore a true business story that changed our culture in one way or another. Joseph Gordon-Levitt, who plays former Uber CEO Travis Kalanick, joins Cheddar News to discuss the series.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
Gametime, a website and app for last-minute tickets, says the average ticket price for the NFL's championship game is $9,502.50, with the most expensive seats costing nearly $38,000. That's a far cry away from the average ticket price of the first-ever Super Bowl in 1967, which was only $12. The average ticket price increased by more than $8,000 in just the past decade. Matt Rados, Senior Operations Manager at Gametime, joins Cheddar News' Closing Bell to discuss.
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
