As pickleball's popularity rises, there is a growing need for space to play the game. Matt Gordon, co-founder and CFO of the Pickleball Club joined Cheddar News to talk about a crop of new clubs that are set to open in Florida. At least 15 locations are slated to open across the Sunshine state 

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Strong Sports Brands Should Endure Wins and Losses, Says 49ers CMO
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
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