Personalized Vitamins Delivered Right to Your Door
Jason Brown, CEO of Vitamin Packs, discusses how his company can deliver improved health right to your door. Vitamin Packs is a start-up subscription service that delivers personalized vitamins to consumers once a month.
Brown explains the company takes customers' personal information into account, including any and all medications. He says the general vitamin business started as snake oil but is now nearing pharmaceutical grade.
Vitamin Packs raised $3.8 million in its first round of funding and just shipped its 5000th order. While a majority of first-time users still come from social media and PR posts, word of mouth is becoming crucial to Brown's business model.
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
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