'Overwatch,' 'Call of Duty' May Follow in Fortnite's Free-to-Play Footsteps: Analyst
*By Zane Bhansali*
Following Epic Games' incredible $3 billion profit gain in 2018, many game developers are eager to emulate its success. Wedbush analyst Michael Pachter predicts that Activision Blizzard will follow in Epic's footsteps by changing two of its biggest titles to a free-to-play model.
According to Pachter, Overwatch and Call of Duty may soon switch to the free-to-play model in order to meet investors' expectations.
"The real reason I think this is going to happen," says Pachter, "is that Bobby Kotick, who's the CEO of Activision, has convinced 18 members of the billionaire boys' club to buy franchises in the Overwatch League."
According to Pachter, Activision Blizzard's ($ATVI) only viable route to making back the $18 million to $24 million purchasing fees for each team slot is through advertising ー a model better suited by having more eyes on the game. To Pachter, that means more players who can understand Overwatch's frenetic pace.
"Overwatch, if you play, you get it," says Pachter. "If you don't play, it's incomprehensible. The only way you're going to ever drive more eyeballs is to make it free. The only way these 18 billionaires are going to get their investment back is if the audience expands dramatically."
Blizzard's Overwatch League has faced concerns about viewership numbers after a strong start. According to a [report from The Esports Observer](https://esportsobserver.com/10most-watched-twitch2018/), the Overwatch League Twitch channel ranked fourth in hours watched in 2018 with 74.6 million hours watched. Rival developer Riot Games logged 99.31 million hours on its own channel, while breakout Fortnite streamer Tyler "Ninja" Blevins eclipsed both, with 226.85 million hours.
As the Beijing winter Olympics start to wind down, its ratings are heading towards a historic low. An average of only 12.3 million viewers per day have tuned into NBC to watch the games, compared with about 23 million viewers for the 2018 games in South Korea. Seth Schachner, managing director of StratAmericas and digital business executive, breaks down what could be behind this trend.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature NFL all-time great and current college coach Deion Sanders.
As Super Bowl LVI shapes up to be the biggest gambling event in sports history, restaurants and bars are looking to get in on the rapidly growing world of legalized sports betting.
The NFL was struck with a bombshell lawsuit by former Dolphins Head Coach Brian Flores that accuses them and three teams of discrimination. The league's hiring practices when it comes to minority coaches have been in question for years but may finally see some change after Flores' suit. Cheddar News was joined by Matt Lombardo, National NFL Insider at Fansided to discuss the suit and its possible implications.
The Rams will technically be the road team for Super Bowl LIV despite the event being play at their home venue, Sofi Stadium. Why? Because the league alternates which conference's team is designated as home, and this year, it's the Bengals turn. Cody Roark, NFL Analyst for Pro Football Network, joins Cheddar News' Closing Bell for some more Super Bowl nuggets and discusses what viewers should watch for when the game kicks off.
Tom Brady, the greatest quarterback in NFL history, has retired after winning seven Super Bowls and setting numerous passing records in an unprecedented 22-year-career.
