The Twitter application is seen on a digital device, Monday, April 25, 2022, in San Diego. (AP Photo/Gregory Bull, File)
Elon Musk tweeted Tuesday that soon only blue check mark accounts will appear in the platform's recommendation or feed. Right now, an algorithm determines which tweets appear in the "For You" view, which features some posts from accounts you don't follow.
The change, set to begin April 15, would make it so only accounts that pay for the blue check mark designation make the cut.
"[This] is the only realistic way to address advanced AI bot swarms taking over," Musk tweeted. "It is otherwise a hopeless losing battle."
In addition, only those users would be able to vote in polls.
The announcement is the latest attempt by Musk to overhaul the struggling social media platform since he purchased it last year. His last major change was launching a subscription service for $8 a month that allows users to essentially pay for verification. Legacy verified accounts now would be required to pay for the subscription as well to keep the check mark.
Previously, Twitter used verification as a way to make sure accounts are matched with the actual people they are presenting as on the platform. When the subscription service first launched, pharmaceutical giant Eli Lilly was hit with a stock selloff after a user with a blue check spoofed its official account and announced that insulin would now be free of charge.
It's a tough time for the job market. Amid wider economic uncertainty, some analysts have said that businesses are at a “no-hire, no fire” standstill. At the same time, some sizeable layoffs have continued to pile up — raising worker anxieties across sectors. Some companies have pointed to rising operational costs due to U.S.'s new tariffs, while others have redirected money to artificial intelligence investments. Workers in the public sector have also been hit hard. Federal jobs were cut by the thousands earlier this year. And many workers are now going without pay as the U.S. government shutdown has now dragged on for more than a month.
Nvidia smashes earnings with record-breaking revenue and soaring Blackwell demand as shares slip this morning, Barron’s senior writer Adam Levine unpacks it all
Jeff Wagoner, CEO of Outrigger Hospitality Group, discusses the company’s coral preservation initiatives and sustainable practices at their hotels and resorts.
Dena Jalbert, Head of M&A at Align Advisory, discusses the state of mergers and acquisitions in 2025 and beyond, highlighting key trends and opportunities.
Kim Perell, author and entrepreneur, shares actionable tips and tricks to help current and aspiring entrepreneurs kick off 2026 with confidence and momentum.
Computer chipmaker Nvidia is poised to release a quarterly earnings report that is expected to either deepen a recent downturn in the stock market or prompt an ebullient sigh of relief among investors increasingly worried the world’s most valuable company is perched upon an artificial intelligence bubble about to burst.
Emera CEO Scott Balfour discusses soaring energy demand, AI-driven grid challenges, clean-power investments, and how the company is building a resilient future.
JB Mackenzie discusses Robinhood’s new entertainment prediction markets, letting users engage with pop culture, award shows, and more through low-stakes bets.