A 17-year-old Connecticut girl becomes a national boxing champion with the support of her family.
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Mastercard and League of Legends Are a New Kind of Sponsorship Deal
Naz Aletaha, head of esports partnerships for Riot Games, said that the "priceless" experiences with new global sponsor Mastercard will start with the world championships in October, offering premium content and behind the scenes access to the biggest event for esports lovers.
'League of Legends' Inks Major Sponsorship Deal with Mastercard
Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard, said the company will become exclusive payment service provider for the game. The deal represents the largest mainstream sponsorship thus far in the esports world.
Need 2 Know: Trump Faces Florence, and the Koreas Make an Agreement
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Can eSports Fill Stadiums?
As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
Need 2 Know: Florence Still a Threat, and a Stronger Storm in Asia
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Betting Lines for NFL Week 2
Chris Raybon, senior editor at The Action Network, breaks down the best bets for sports fans heading into Week 2 of the NFL Season.
Logitech Wants to Be the Nike of eSports
The company's recent growth on the back of a newly invigorated gaming segment is only the beginning, according to president and CEO Bracken Darrell. He said in an interview on Cheddar that esports could become "the biggest sport in the world," and Logitech will be there as its top hardware provider.
League of Legends Goes Mainstream in Oakland
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
