Florida Panthers goaltender Alex Lyon (34) warms up while celebrating Pride Night with a colorful hockey stick before playing the Toronto Maple Leafs, Thursday, March 23, 2023, in Sunrise, Fla. (AP Photo/Michael Laughlin, File)
By Stephen Whyno
The NHL sent a memo to teams last week clarifying what players can and cannot do as part of theme celebrations this season, including a ban on the use of rainbow-colored stick tape for the Pride nights that have become a hot-button issue in hockey.
The updated guidance reaffirms on-ice player uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, including Pride, Hockey Fights Cancer or military appreciation celebrations. Players can voluntarily participate in themed celebrations off the ice.
Deputy NHL Commissioner Bill Daly confirmed to The Associated Press on Tuesday, a few hours before the season opened with a trio of games, that the league sent the updated memo, which was first reported by ESPN.
The You Can Play Project, an organization that advocates for LGBTQ+ participation in sports and has partnered with the NHL for the past decade, ripped the league by saying, “If Hockey is for Everyone, this is not the way forward.”
“It is now clear that the NHL is stepping back from its longstanding commitment to inclusion, and continuing to unravel all of its one-time industry-leading work on 2SLGBTQ+ belonging,” the YCP Project said in a statement. “We are now at a point where all the progress made, and relationships established with our community, is in jeopardy. Making decisions to eradicate our visibility in hockey — by eliminating symbols like jerseys and now Pride Tape — immediately stunts the impact of bringing in more diverse fans and players into the sport.”
The NHL decided in June not to allow teams to wear any theme jerseys for warmups after a handful of players opted out of those situations during Pride night last season. The league has said players opting out of Pride nights served as a distraction to the work its teams were doing in the community.
“You know what our goals, our values and our intentions are across the league, whether it’s at the league level or at the club level,” Commissioner Gary Bettman said in February during All-Star Weekend festivities. “But we also have to respect some individual choice, and some people are more comfortable embracing themselves in causes than others. And part of being diverse and welcoming is understanding those differences.”
Philadelphia's Ivan Provorov was the first player to decide not to take part in warmups when the Flyers wore rainbow-colored jerseys before their Pride night game in January, citing his Russian Orthodox religion. Six other players followed for a variety of reasons — fellow Russians Ilya Lyubushkin, Denis Gurianov and Andrei Kuzmenko and Canadians James Reimer and Eric and Marc Staal — and individual teams including the New York Rangers, Minnesota Wild and Chicago Blackhawks decided not to have any players wear Pride jerseys in warmup.
“The Pride Tape team is extremely disappointed by the NHL’s decision,” the makers of Pride Tape said in a statement. “Despite this setback, we are encouraged for what lies ahead based on our recent conversations from every corner of the sport.”
Maple Leafs defenseman Morgan Rielly told reporters in Toronto he wished players had the right to do more and be more involved.
“I’m going to continue to be involved in the community and offer support to those communities and those groups that want that (and) need that,” Rielly said.
Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
Sports betting has boomed over the past year; but at the same time, sports betting stocks have not been so hot. Now, some sports betting brands are starting to rethink how to spend their money, especially when it comes to ads. It will come after online sports betting brands spent more than $320 million on advertising in 2021, up 38% from 2020, per MediaRadar. Brendan Coffey, sports finance reporter for Sportico, joins Cheddar News' Closing Bell to discuss.
Rowing-machine maker, Hydrow, raised $55 million in Series D funding round, led by Constitution Capital. Hyrdow offers a connected rowing machine that costs $2,495. The company's funding round comes as the at-home fitness industry is facing some challenges, due to many consumers returning to gyms after working out at home during the pandemic. Bruce Smith, founder & CEO of Hydrow, joined Cheddar News' Closing Bell to discuss.
WNBA star Sue Bird is back with the Seattle Storm after announcing her retirement last year and spoke to Cheddar about taking a pay cut to help her team win, issues around gender equity in sports, and partnering with beer brand Corona on sweepstakes that will allow fans to win a limited edition Corona fridge with space to display sneakers. "I love whenever you can partner with a company that you A) enjoy," she said. "It's not that ridiculous to see me with a Corona in my hand. You're not supposed to say that as an athlete, but it's true."
Turkish media reports say a second superyacht belonging to Chelsea soccer club owner and sanctioned Russian oligarch Roman Abramovich has docked in a resort in southwestern Turkey.
Ben Strauss, sports and media reporter at the Washington Post, joins Cheddar News to recap round two of the NCAA Men's Tournament and what we can expect heading into the Sweet 16.
March Madness kicked off this month as more and more states are legalizing sports betting — and some major upsets almost immediately busting many a bracket. Jay Croucher, the director of trading at the sportsbook PointsBet, joined Cheddar News to talk about the tournament and the current top picks. "There's not too much difference in terms of the busiest days of the year between the Super Bowl and the first day of March Madness," he said.
The NCAA tournament kicks off this week, so it's about that time to finalize your march madness brackets if you haven't already, and decide where to call the upsets. Iain MacMillan, senior editor at MacMillan, joins Cheddar News to discuss.
March Nadness is officially underway, and betting on this year's tournament has the potential to reach record levels. About 45 million Americans are expected to wager a total of $3.1 billion on just the men's tournament alone, according to a new survey from the American Gaming Association. Prince Grimes, Senior Writer for USA Today's sports betting media property, BetFTW, joins Cheddar News' Closing Bell to discuss how betting could play into this year's tournament and other storylines surrounding March Madness.
