Speculation about a return to the gridiron has loomed large since the legendary Tom Brady announced his second retirement earlier this year.
Brady spoke to Cheddar News' Kristen Scholer in a wide-ranging interview Thursday about life post-football and how he plans to spend his summer.
Among Brady's post-quarterback roles is a deal with Hertz. He has been a spokesperson since 2021, highlighting the car rental company's dedication to electric vehicles. In the upcoming year he'll be starring in spots with actress and comedian Yvonne Orji where he will play the role of a guest on the fictional Hertz Let's Go Show.
Updated to include specific information about Brady's new Hertz partnership.
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
