NEO U Invites Competitors to Help Everyone Get Fit
*By Christian Smith*
Peloton and Equinox may be racing each other for fitness domination, but the new studio and streaming service NEO U is taking a more collaborative approach, said one of its co-founders; he's inviting major brands to join his effort.
"If I was to meet with any of those companies that I just said, I would say, 'Hey, we're not competing against each other. I'm just another revenue stream for you,'" Nate Forster, a co-founder, told Cheddar. "Equinox can be on the platform. Peloton can be on the platform. I'm not trying to take the users from them."
NEO U just closed a $4 million round of funding, said Forster, bringing the New York fitness studio's total capital raised to $20 million. The company plans to use that cash to finish and launch its global streaming platform by September. The new service will store content from dozens of trainers and fitness studios; and all of it can be filmed at NEO U's Fifth-Avenue headquarters, Forster said. It's home to three studios ー weight and HIIT training, boxing, and yoga ー with industry-standard camera and lighting equipment, and a live control room.
Trainers and studios that partner with NEO U can make money by charging clients for classes in NEO U's physical space and through a revenue share on streamed content.
NEO U already has over a dozen trainers shooting content in preparation for the launch of its streaming service, including fitness influencer Nicole Mejia. Though she already has more than [1.3 million](https://www.instagram.com/nicole_mejia/?hl=en) Instagram followers, Mejia, the founder of the popular workout program Fit and Thick, sees NEO U's streaming platform as a way to grow her audience.
"I'll be able to kind of access all of my following all over the world really in a way that I'm not currently able to with my physical classes," Mejia told Cheddar.
In its first iteration, NEO U's streaming platform will focus primarily on classes, but Forster has bigger ambitions. He said he wants NEO U to become the "Amazon" of health and wellness.
"When our platform is done, we're going to have talk shows and nutrition shows and e-commerce," he said. "And it's going to be a place where all these different things can live."
For more on this story, [click here](https://cheddar.com/videos/how-one-gym-plans-to-take-over-the-fitness-streaming-industry).
Jill and Carlo discuss the pending approval for Pfizer's vaccine for kids, the state of anti-Semitism three years after Tree of Life, potential criminal charges in the 'Rust' prop gun shooting and more.
DraftKings is walking away from a deal to buy Entain, a major company in the international gambling industry, for $22.4 billion. The deal reportedly fell through after the companies could not come to agreements about BetMGM, the exclusive sports betting division of MGM, and a joint venture between MGM resorts and Entain. Sportico sports business reporter Eben Novy-Williams joined Cheddar Nws' Closing Bell to discuss.
Jill and Carlo cover the news out of Facebook's latest earnings, Tesla's monumental day, Dave Chappelle addresses controversy and the tragedy of the climate emergency.
Zaire Wade and Jalen Newsome, Co-founders and Co-CEOs of 'YNG DNA' join us to talk about their new NFT collection available Oct. 25 on WAX NFT blockchain.
Jill and Carlo cover the latest developments in the Alec Baldwin prop gun shooting, when vaccines for kids as young as 5 should be approved, new reporting on Facebook and more.
Despite the Milwaukee Bucks defending its title with nearly the same team, bettors are putting their dollars behind "King" LeBron James and the LA Lakers. Meanwhile, Caesars Sportsbook is laying odds that the Larry O'Brien trophy will be hoisted by the Brooklyn Nets.
The NBA's 75th season gets underway tonight with the Brooklyn Nets facing off against the defending champion Milwaukee Bucks, followed by the Golden State Warriors at the LA Lakers. The league also is expected to celebrate its anniversary by unveiling its list of 75 greatest players.
The world of sports media continues to be a white-male dominated industry according to the latest Associated Press Sports Editors gender and diversity report card. For the sixth straight release of the report card, the industry received an F for its gender hiring practices. Jen Mueller, a Seattle Seahawks sideline radio reporter and entrepreneur, joined Cheddar's "Between Bells" to talk about some improvements she has witnessed over the span of her career but noted that while change has been evident on some level, much more needs to be done. Jen is also the founder of 'Talk Sporty to Me,' a professional development organization and you can learn more about it by visiting www.talksportytome.com.
Amal Shah, co-host of 'Odds On', joins 'Cheddar Bets' to share how he likes to handle teams that just lost a coach when gambling, and whether the Arizona Cardinals can stay undefeated another week.
Sponsored by BetMGM
According to The Wall Street Journal, four U.S. gymnasts, Simone Biles, Aly Raisman, McKayla Maroney, and Maggie Nichols, penned a letter to Congress asking them to break up the U.S. Olympic & Paralympic Committee board of directors for allegedly turning a blind eye to the sexual abuse committed by team doctor Larry Nassar.
