After a few personal setbacks, former NBA star Michael Beasley is on a mission to return to competition at its highest level and he's looking to inspire a generation in the process.

Beasley, the 2008 number two overall draft pick, and his personal battles on and off the court have been well documented over the years but he told Cheddar News that those issues don't define him. He recently partnered with Aura Health, an app focused on mental wellness, as he looks to help destigmatize open conversations around emotional health.

"[Aura Health] has given me a platform to tell my story and to share my mental health with the next person. It's [given me a chance] to do my part in ending the negative stigma on mental health," Beasley said.

Founders Steve and Daniel Lee launched the Apple awarded service after watching their mother struggle through years of depression related to a divorce from their father. Being witnesses to the power of proper mental care placed a responsibility on their shoulders to extend that arm of aid to even more people.

The decision to partner with Beasley came when the Lees first met him. He had qualities that they related to: being vulnerable and the desire to help others become better people.

"We realized that we share the same mission -- to change the cultural narrative around mental health, fight the stigma, and restore the world's mental wellbeing. It is a rare opportunity to work with a world-class athlete on his/her mental health journey as it is not a conversation that is talked about often, and we're excited to become a platform for Michael to share his story," the Lees told Cheddar News.

Hoops Help Heal

Help through the Aura app isn't Beasley's only outlet. He said just being able to play basketball has been therapy in and of itself. While he hasn't played on an NBA court since the 2018-19 season when he was with the Los Angeles Lakers, he just made a return to Ice Cube's Big3 league, where he said, “guys may be a little older, a little heavier than they used to be but the competitive nature is the same and the fouls hurt the same.”

"Basketball is my safe place. It's literally a perfect world mixing the app with what I'm doing on the basketball court. It makes it easy," he told Cheddar News.

Beasley has a storied past with his original draft team in the Miami Heat after being traded and returning a number of times and the love for South Beach is still there. When asked if there was an ideal team that he thought he could not only help push culture forward but also help rack up some wins, he immediately said Miami.

“I know the culture. I know the players and they need help, especially if they’re talking about getting Dame [Lillard],” he said. He did offer up a nod to Boston Celtics star Jayson Tatum and noted him as his favorite player in today's game.

Always on 'Go Mode'

When it comes to readiness, Beasley has the “stay ready so you don’t have to get ready” mentality. Prior to tapping back in with the Big3, he said his work ethic in the gym has been relentless. He attributed much of his continued development to his mental health improvements and said it has allowed him to be a more balanced individual. 

Beasley admitted that the road to a better mental state was not an easy one.

“Being vulnerable is actually my biggest fear [but] I really want to show that to the world. That it's not as easy a click of a button. It takes time. It takes discipline and it takes really wanting to do it,” he told Cheddar News. 

Above all else, he said he just wants to be a better man and an even better role model for his children.

“[I am] teaching my sons to be a better man than I am,” he said. “It's ok to be vulnerable. It's ok to need help. It's ok to admit that we’re not perfect.”

Share:
More In Sports
Ads During NFL's Big Game Look Toward The Future
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
MLB Spring Training Delayed Due To Lockout
This week's Spring Training has been delayed as a result of the ongoing MLB Lockout. This past Saturday lead negotiators and lawyers from Major League Baseball and the players union met to discuss the economic hurdles needed to be cleared for a new labor deal, but from all accounts, it seems the sides are still far apart. Baseball Columnist and Publisher of "The Joe Sheehan" Baseball Newsletter, Joe Sheehan, joined Cheddar to discuss more.
Top Google Trends During The Super Bowl
The Super Bowl might be over, but people are still buzzing about the players, commercials, halftime show, and more. Google tracks the top searches before and after the game every year, revealing the show-stopping moments of the biggest sporting event of the year. Sadie Thoma, Director of US Creative Partnerships at Google, joined Cheddar's Opening Bell to discuss the top trends this year.
Investment in NBA Teams Is in High Demand for Private Equity Firms
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
Cannabis Industry Shut Out of Super Bowl Ad Frenzy
Kyle Jaeger, senior editor for Marijuana Moment, joined Cheddar News' Closing Bell, where he explains why a stigma still exists for the cannabis industry in advertising and social media after NBC rejected Weedmaps' ad for the big game even though more states across the country are legalizing cannabis.
Cryptocurrencies Blitz Super Bowl With Ad Campaigns
We know that the Los Angeles Rams emerged as Super Bowl champions, but the crypto industry also came out a winner on Sunday with several notable companies getting airtime in primetime. However, Richard Smith, author of the Risk Rituals Newsletter, joins Cheddar News' Closing Bell, where he says the campaigns were a 'disappointment' and adds that crypto companies would be wiser spending their resources on creating value.
Drake Wins Big On Super Bowl LVI Bitcoin Bets
Drake gambled $1.3 million in Bitcoin on Sunday’s Super Bowl — and won. Some of the action that the rapper placed bets on included the LA Rams to win outright and Odell Beckham Jr. to score a touchdown.
Load More