Miami Heat Bring a Championship Attitude to eSports
The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
NHL players will be allowed to use Pride tape this season after all with the reversal of a ban that sparked a backlash around hockey and among LGBTQ+ advocates in sports.
The NBA’s 78th season starts Tuesday, with a ring ceremony in Denver — the traditional celebration of the reigning champions — highlighting the opening-night celebration. The Nuggets beat Miami last June to become the league’s fifth different champion in the last five years, a run of parity the likes of which the league hasn’t seen in more than 40 years.
The Las Vegas Aces became the first team in 21 years to win back-to-back WNBA championships, getting 24 points and 16 rebounds from A’ja Wilson and a defensive stop in the closing seconds to beat the New York Liberty 70-69 in Game 4 of the Finals.
