Miami Heat Bring a Championship Attitude to eSports
The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
The future of gambling in Florida recently suffered a major setback after a federal appeals court rejected a request from the state and the Seminole Tribe to allow online sports betting in the state. Now, the tribe has been forced to stop taking bets on its Hard Rock sportsbook app. ESPN gaming writer David Purdum joins Cheddar News' Closing Bell to discuss what this could mean for the future of sports betting in Florida.
The potential growth for the sports betting industry is almost unfathomable. what will the future of sports betting look like, and how did we get here? John Atkinson, director of business development at 888 Holdings, joins Cheddar News to discuss.
What began as a one-on-one fantasy baseball competition back in 2012 is now one of the biggest American daily fantasy sports contests and sports betting operators in the world. JD sat down with Jason Robins, CEO of DraftKings, to talk about the company's milestones and future endeavors.
Former Denver Broncos wide receiver and five-time Pro Bowler Demaryius Thomas was found dead at the age of 33. Thomas officially retired from the NFL in June, ending his playing career with the New York Jets in 2019.
Carlo and Baker wrap up the week talking about the Biden economic boom that no one seems to notice, a verdict in the Jussie Smollett case, the first Starbucks union in America and the pleasures of the "dude nod."
Olivia Harlan Dekker dissects the Week 14 NFL slate and makes her picks for the week's top games, while Frank Schwab discusses the impact of bad weather on betting lines. Meanwhile, Alex Christenson dishes out his insights when it comes to betting on the NBA.
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Russ Davis, Crypto Consultant and Educator at consulting firm In Russ We Trust Crypto, joins Cheddar News' Closing Bell, where he explains why now is a time to buy low on cryptocurrencies as investors are still reacting to the latest testimonies.
Frank Schwab, NFL and Betting Writer, Yahoo Sports, joins Cheddar Bets to break down what bettors should be wary of and opportunistic about when betting on football games featuring winter weather.
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Alex Christenson, host of Brown Bag Bets, joins Cheddar Bets to break down how bettors should think about betting NBA over/unders and player props on a nightly basis.
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