The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Kayla McDonald, 19, a budding collegiate gymnast, is paving her own path and doing it with some history tacked along.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
Willis Reed, who dramatically emerged from the locker room minutes before Game 7 of the 1970 NBA Finals to spark the New York Knicks to their first championship and create one of sports’ most enduring examples of playing through pain, has died. He was 80.
Shohei Ohtani emerged from the bullpen and fanned Los Angeles Angels teammate Mike Trout for the final out in a matchup the whole baseball world wanted to see, leading Japan over the defending champion United States 3-2 for its first World Baseball Classic title since 2009.
No. 1 seed Indiana Hoosiers have been eliminated from the March Madness women's tournament.
Fanatics is now the official jersey supplier of the National Hockey League, replacing Adidas, and the deal will kick off in the 2024-2025 season.
The NCAA men's tournament is down to the Sweet 16, which kicks off on Thursday.
Trea Turner, Paul Goldschmidt and an unrelenting U.S. lineup kept putting crooked numbers on the scoreboard, a dynamic display of the huge gap between an American team of major leaguers and Cubans struggling on the world stage as top players have left the island nation.
The top four seeds in the tournament were given to South Carolina, Indiana, Virginia Tech and Stanford — and the Cardinal was the first to bow out.
March Madness is heading to the Sweet 16 without a handful of top teams. Two No. 1 seeds, Kansas and Purdue, No. 2 seed Arizona and No. 4 seed Virginia are all gone — and gone with them are millions of busted brackets.
