The Miami Heat has made the NBA playoffs in 20 of the last 23 years by building a winning culture. The team's chief marketing officer Michael McCullough said the Heat plans to bring that same championship mentality to eSports.
The NBA is making a bet on eSports, a multiplayer video-game tournament in which players are sponsored by actual teams, in the hope the league can recruit new fans.
Earlier this month, the NBA 2K league held its first-ever draft at Madison Square Garden. Seventeen NBA teams, including the Miami Heat, selected the top video-game ballers to compete in a basketball video-game championship.
McCullough said the Heat acquired a stake in the eSports organization Misfits to "bridge the gap between the 2K fan and the traditional Heat fan."
The NBA 2K league tips off May 1, in the middle of the actual NBA playoffs.
The Heat is tied 1-1 in an Eastern Conference first-round series with the Philadelphia 76ers. McCullough said the key to winning championships is believing in the idea that 15 players win championships, not 1 or 2.
For full interview, [click here](https://cheddar.com/videos/when-esports-and-real-sports-collide).
Fans angry at being blocked from entering a Salvadoran soccer league match despite having tickets knocked down a small access gate to the stadium, creating a crush that killed 12 people and injured dozens, officials and witnesses said Sunday.
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Jim Brown was virtually unstoppable in every arena. Whether on the field, as a Hollywood film hero or civil rights advocate, Brown was a force.
It has now been five years since online sports betting was legalized in the U.S. As the industry continues to grow, Cheddar News breaks down the logistics behind online betting and what lies ahead.
Four more former professional soccer players have been diagnosed with chronic traumatic encephalopathy.
Brittney Griner played her first WNBA game since her detainment in a Russian prison for about 10 months.
ayson Tatum scored 51 points with 13 rebounds and the Boston Celtics beat the Philadelphia 76ers 112-88 to advance to the Eastern Conference finals for the second straight year.
The Denver Nuggets host the Los Angeles Lakers to begin the Western Conference finals.
The top entertainment headlines for May 12, 2023.
Americans have bet over $220 billion on sports with legal gambling outlets in the five years since the U.S. Supreme Court cleared the way for all 50 states to offer it.
