LIV Golf reached a new TV and streaming deal with the CW Network.
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How Cloud9's Marketing VP Is Bringing Mainstream Brands Like Puma to Esports
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
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Need 2 Know: Michael Cohen Bombshell, Blizzard Warnings
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Soulja Boy Is Building His Esports Franchise Right Now
Rapper, producer, and entrepreneur Soulja Boy told Jimmy Mondal and Cheddar Sports about his next venture: esports.
Nike's Creative Director Says Nike's No-Lace $350 Shoes May Be the Future
Marty McFly's self-lacing sneakers from "Back to the Future" are here at last. Kind of. Nike on Tuesday launched the Adapt BB, its first mass-market "smart" sneaker, that uses elastic mesh and a small internal motor with Bluetooth connectivity to allow the wearer to tighten and loosen the fit of the shoe via a smartphone app.
eUnited's Samsora Is Taking Years of Peach Experience into Smash Ultimate
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What Bungie's Split with Activision-Blizzard Means for the Future of 'Destiny'
Bungie, the famed developer of Halo and Destiny, has parted ways with parent company Activision-Blizzard. The industry-shaking fracture follows several leadership changes at Activision over the last several months, causing investors and gamers alike to wonder how the split will affect the gaming industry.
New York Knicks Gaming Victory Upset Likely a Fluke: Analyst
After a tumultuous season and a disappointing 5-9 record, the New York Knicks Gaming team was at the bottom the 2K league barrel. But the squad was able to pull off not one, but two miracle runs to qualify for the NBA 2K League playoffs. Now the question becomes: can the team trounce their competitors a second time? According to Jeff Eisenband, host and analyst at the NBA 2K League, it's unlikely.
