Ken Block has made a name for himself as an action sports star, turning his love of sports into a career. Alyssa Julya Smith caught up with Block on the mountains of Park City, Utah during the Sundance Film Festival to talk about his latest Amazon Prime original series. "The Gymkhana Files" is a Prime original series highlighting the making of Gymkhana 10, the recently announced 10th installment of his Gymkhana film series. Block says the unscripted series will be an exclusive look at what goes into the making of one of the biggest viral campaigns of all time. The series will have eight episodes of untold stories and never-before-seen footage from Block’s previous nine films. Block also discusses the marketing that goes into the viral videos and what it takes to make a video with up to 100 million views. The prolific entrepreneur also talks about his other ventures including DC Shoes, which he eventually sold to Quiksilver.

Share:
More In Culture
Gene Simmons on End of the Road World Tour
After over 50 years of record-breaking global tours, it is the end of the road for one of rock and roll's most influential bands, Kiss. The legendary Gene Simmons spoke with Cheddar News to reflect on his career and how Kiss became a staple of American culture.
Gingerbread House Inspiration
Lenny Rosenberg and Adaeze Nwanonyiri, owners of Bea's Bakery, joined Cheddar News to show people how to take the creation of gingerbread houses to the next level.
Wendy's Frosty Key Tag Promotion
Wendy's announced it's bringing back its Frosty key tags for promotion, which gives customers a whole year's worth of Frosties for just $3, with proceeds going to children in foster care.
On The Scene: The Museum of Broadway
Julie Boardman, co-founder of The Museum of Broadway, joined Cheddar News to discuss the history of theater in New York City, showed some of the gallery exhibits and gave a behind-the-scenes tour of how some of the shows are produced.
Roc Nation and Social Justice Reform
Dania Diaz, managing director of Roc Nation and one of the founding members of its United Justice Coalition, joined Cheddar News to discuss how the organization helps to address violence in Black and Brown communities and what they expect to talk about at an upcoming summit.
Load More