Interactive NFL Experience in Times Square Brings the Players to You

Imagine playing on the Super Bowl's winning team, or calling a play in a huddle. Soon, football fans will get to make those dreams a reality at the NFL Experience in Times Square. NFL Experience President Danny Boockvar joins Cheddar with a preview of what visitors can expect when the attraction opens on December 1st. Two and a half years and $30 million in the making, the NFL Experience features immersive attractions, using state-of-the-art technology. Boockvar discusses what went into creating the space that's sure to be a must-visit spot for football fans. Boockvar tells us all about the 180-seat 4D theater, which he says is more like a ride than a movie. Boockvar says he thinks other professional sports leagues will follow the NFL's lead, pointing to the rise of sports tourism. He also gives us a sneak peak at some of the dishes on the menu at the NFL Experience. He says fans can take a bite of some of the popular snacks available at stadiums across the country.

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