With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

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Spooky Halloween Treats With Baketivity
With Halloween here, you can look to also make some spooky treats for your guests. Daniella Park, principal baker at Baketivity, joined Cheddar News to demonstrate some creative eats that can be enjoyed by people of all ages.
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