How Verizon's Deal With the NFL Affects the Sports Industry

Verizon’s new five-year deal with the NFL means anyone can watch NFL games on mobile, for free. Paul Kelly, chief revenue officer at Whistle Sports joined Cheddar to explain how the deal will let the league monetize both mobile and linear television, while leveraging more than just live sports content. “Moving forward I think it’s going to give more opportunity to create visual content around sports for the mobile screen,” he said. Kelly noted that the deal has perks for both the NFL and Verizon overall. On the Verizon front, this can be a sign that the company will be moving into the OTT business. “How that works with the Yahoo, Oath portfolio, and go90 is up to debate and interpretation,” he added. Other wireless company are also pushing to move into the broadcast or steaming space. This week T-mobile announced that it was buying Layer3 TV in an effort to move into the cable and video streaming industry. AT&T has a tie-up with DirecTV, and is trying to acquire Time Warner. For full interview [click here](https://cheddar.com/videos/tackling-the-sports-media-landscape-2).

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