How an Elite Group of eSport Ballers Got to Play in NBA 2K
*By Mike Teich*
Top video game players finally have a path to becoming pro-gamers and a shot at $1 million in prizes, said Brendan Donohue, the managing director of the NBA 2K League.
The league is a video game competition organized by the makers of the NBA 2K game and the National Basketball Association. As esports have risen in popularity, competitions like this one give gamers a chance to cash in on their talents. First-round picks in the inaugural draft can earn $35,000 for six months of play.
The pay may not stack up against actual NBA salaries, but NBA 2K League players are excited about their earnings and the progress esports have made over the past 14 months, said Donohue.
More than half of the pro hoops teams are participating in the first season of the NBA 2K League as partners. The teams built their e-rosters through a draft on April 4. A total of 72,000 video game players qualified for the league, with 102 making the final cut.
For full interview, [click here](https://cheddar.com/videos/inaugural-season-for-nba-2k-league).
Amid a backdrop of ongoing tariff uncertainty, more and more gamers are facing price hikes. Microsoft raised recommended retailer pricing for its Xbox consoles and controllers around the world this week. Its Xbox Series S, for example, now starts at $379.99 in the U.S. — up $80 from the $299.99 price tag that debuted in 2020. And its more powerful Xbox Series X will be $599.99 going forward, a $100 jump from its previous $499.99 listing. The tech giant didn’t mention tariffs specifically, but cited wider “market conditions and the rising cost of development.” Beyond the U.S., Microsoft also laid out Xbox price adjustments for Europe, the U.K. and Australia. The company said all other countries would also receive updates locally.
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
Visa is hoping to hand your credit card to an artificial intelligence “agent” that can find and buy clothes, groceries, airplane tickets and other items on your behalf.
Shares of Deliveroo, the food delivery service based in London, are hitting three-year highs on Monday after it received a $3.6 billion proposed takeover offer from DoorDash.
X, the social media platform owned by Trump adviser Elon Musk, is challenging the constitutionality of a Minnesota ban on using deepfakes to influence elections and harm candidates.
