Imagine having a viral video with 5 million views but not even using a cell phone. That is the paradox of a Greek great-grandma touching hearts around the world just by doing her thing. Take a look at this.
Maker's Mark celebrates Kentucky's Bourbon Trail, Mr Black's Espresso Martini Fest, Wander + Ivy uncorks a single serve, and Richtech Robotics AI bartender
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.