Car racing remains a male-dominated sport, but there are signs that there could be change coming down the road.
Only five female drivers have entered a Formula One Grand Prix, ten women have entered an Indy 500 race, and 16 women have driven in a NASCAR Cup Series. There’s hope for change, though, in the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.
“Aside from gender, we’re all our individual characters,” said ROKiT Venturi Formula E team principal Susie Wolff. “There cam be boys that prefer ballet and girls that prefer cars, and it's just making sure that we make sure that the girls that are interested in the sport are getting the opportunity to enter and be successful.”
In 2014 Wolff became the first woman to participate in a Formula One weekend in more than two decades when she drove in a practice session. She now leads ROKiT Venturi’s team and a third team's members are women.
“It's hugely advantageous for me in my role now, the fact that I was a driver, because I know what it's like for the drivers in the car and I know the pressures they're under,” she explained. “And I also, from my perspective now, see what it takes to get the right environment, the right people on board to create that energy in the team which can be be such an important part of success.”
Adding women gives teams another vantage point, added ROKiT Venturi head of partnerships Chloe Bearman.
“I think being a female adds a different perspective and definitely the team I’m at right now, with Venturi, we're leading the way,” she said. “And we're showing that a team that is diverse, there's real strength in that.”
Forty-eight percent of workers for Formula E and member organizations are women. With electric cars emerging as the future of the automotive industry, the organization is hoping it can pave the way for further gender equality.
“The great thing is when you walk up and down that grid is that more girls feel like they can take part,” said Formula E chief strategy and business development officer Hannah Brown.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
Gametime, a website and app for last-minute tickets, says the average ticket price for the NFL's championship game is $9,502.50, with the most expensive seats costing nearly $38,000. That's a far cry away from the average ticket price of the first-ever Super Bowl in 1967, which was only $12. The average ticket price increased by more than $8,000 in just the past decade. Matt Rados, Senior Operations Manager at Gametime, joins Cheddar News' Closing Bell to discuss.
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
David Tafuri, Former Obama Campaign Foreign Policy Advisor & Former State Department Official, joined Cheddar News to break down the latest geopolitical stories from Beijing, amid China's human rights abuses against Uyghur Muslims and yet another Russian doping scandal.
Americans placing bets on the Super Bowl is expected to reach a record high due to multiple states legalizing sports gambling. Hana Ostapchuk, the host of Cheddar Bets, joined Baker Machado on Between Bells to discuss the action on the Big Game.
trivago reported its last earnings of 2021 yesterday, marking the end of a rollercoaster year. The online hotel search site was forced to cut costs during the pandemic as the travel industry shut down entirely, instead pivoting its strategy to meet customer demand in other ways. Matthias Tillmann, CFO of trivago, joined Cheddar's Opening Bell to discuss the company's results and why he's optimistic about the future of the travel industry in 2022.
The Winter Olympics showcase our favorite and most picturesque winter sports: from ski jumping, to figure skating, to ice hockey. But don't forget about doubles luge, the internet's favorite Olympic sport. Join us as we explore the history of this intimate display and reveal why doubles luge is so much more than a meme.
Youth sports coaching service MOJO has partnered with Major League Baseball, named the "trusted grassroots coaching app" of the MLB. The app provides content for parents and coaches to help young players grow their skills. Ben Sherwood, founder & CEO of MOJO joined Cheddar News to talk about how his app works to improve coaching to keep players interested. "The number one reason that kids drop out of sports and all of the surveys is that sports aren't fun, and one of the big reasons that sports aren't fun is that the coach doesn't know what she or he is doing," he said. "We think there's a great coach in everyone, and we just have to have the right resources and tools and inspiration."
The U.S. women's hockey team came up short in its highly anticipated game against the Canadian women, favorites for gold, in the preliminaries of the Winter Olympics tournament. The competition now enters the medal rounds where the U.S. team still has a shot.
After a seven-year hiatus, Nissan is returning to the Super Bowl action-packed, star-studded commercial. Allyson Witherspoon, Nissan's Chief Marketing Officer, joined Cheddar's Opening Bell to discuss the concept of the ad campaign and how it gives clues into where the brand is heading next.
'Pixstory' is an integrity-based social media platform providing a space for healthy dialogue. It was designed to fight misinformation, hate speech, and other forms of toxicity. NBA champion and Pixstory brand ambassador, Dwight Howard, joins Cheddar News to discuss.
