John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August.
Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company.
Zeta Global serves about 70% of the Fortune 500 companies.
The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.
Snapchat has announced new measures and policies like features including restrictions on friend suggestions and a new system to remove age-inappropriate content.
Google will soon require that political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.
Most major car brands admit they may be selling your personal data — though they are vague on the buyers, and half say they would share it with the government or law enforcement without a court order.
United Airlines said Tuesday it repaired a technology glitch that had forced it to halt departures nationwide, briefly crippling one of the nation's biggest carriers on a busy travel day.
The top prosecutors in all 50 states are urging Congress to study how artificial intelligence can be used to exploit children through pornography, and come up with legislation to further guard against it.
