Discovery CEO David Zaslav: PGA Deal Could Be 'Massive'
The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
For the full interview, [click here](https://cheddar.com/videos/discovery-ceo-david-zaslav-on-bringing-pga-to-europe).
American officials expressed disappointment Monday after learning that bobsled, skeleton and luge events will not be held in Italy during the 2026 Milan-Cortina Olympics, a move that means athletes from those sports will likely be competing in either Austria or Switzerland during the games.
A memo sent ahead of the new season said that on-ice uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, which include Pride.
