Discovery CEO David Zaslav: PGA Deal Could Be 'Massive'

The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms. For the full interview, [click here](https://cheddar.com/videos/discovery-ceo-david-zaslav-on-bringing-pga-to-europe).

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