After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
Luis Rubiales, the head of the Spanish soccer federation, announced his resignation in an interview with Piers Morgan after he faced backlash over a kiss he gave to Spanish soccer star Jenni Hermoso following the team's World Cup final win.
Michigan State University suspended football Mel Tucker without pay after reports he allegedly sexually harassed an activist last year.
Novak Djokovic has won the U.S. Open for his 24th Grand Slam title by using every ounce of his energy and some serve-and-volley guile to get past Daniil Medvedev 6-3, 7-6 (5), 6-3 in the final in New York.
Diede de Groot has won her 12th straight Grand Slam wheelchair singles title. She beat Yui Kamiji on Sunday in the U.S. Open women’s final.
Rubiales kissed Jenni Hermoso during the awards ceremony after Spain beat England to win the title on Aug. 20 in Sydney, Australia. The player said it was without her consent.
Gauff is the first American teenager to win the country’s major tennis tournament since Serena Williams in 1999.
The Lions walked into roaring Arrowhead Stadium on Thursday night, where the Kansas City Chiefs are nearly unbeatable and were trying to open their latest Super Bowl title defense with a win, and proved what Detroit coach Dan Campbell has come to know in turning around the long downtrodden franchise.
Spanish soccer star Jenni Hermoso said a kiss from federation president Luis Rubiales after the team's World Cup win was sexual assault.
Because tennis balls are extremely hard to recycle and the industry has yet to develop a ball to make that easier, nearly all of the 330 million balls made worldwide each year eventually get chucked in the garbage, with most ending up in landfills.
“You cannot imagine," he said. "One player (is) gonna die, and they’re gonna see.”
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