Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Selling beer and wine inside college football stadiums has become the norm over the past decade, a way for schools to bring in more revenue and attract fans who might otherwise be inclined to stay home.
Five-time Olympic gold medal swimmer Missy Franklin was at the top of her sport when a shoulder injury forced her to retire. After that, her father was diagnosed with a rare kidney disease that forced her family to come together to support him. Now Franklin is working with Otsuka Pharmaceutical to raise awareness of genetic diseases and ADPKD, the disease that affected her father.
Damar Hamlin, the Buffalo Bills football player who suffered a cardiac arrest during a game against the Cincinnati Bengals in January, was back in the city over the weekend.
Ryan Blaney raced to his first career NASCAR championship on Sunday by banging his way past contender Kyle Larson in the closing laps at Phoenix Raceway to give Team Penske back-to-back Cup titles.
The team waited six decades for its first title. Colorado, Milwaukee, San Diego, Seattle and Tampa Bay are the franchises that remain without a World Series championship.
