Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. 

STARBUCKS' VENTI EARNINGS

The granddaddy of coffee chains reported record sales last quarter thanks to its annual launch of beloved Pumpkin Spice Lattes in August (really). Fun fact: PSL has been a seasonal stable at Starbucks for 20 years. The chain says it has seen young customers, especially, spending extra on things like gourmet coffee, rather than durable goods. While the company is keeping an eye on possible headwinds if there is a broader economic turndown, it says it is in a better position to weather the storm than in the past thanks to investments in its rewards program. The stock ended the week up 10 percent.

MAERSK TROUBLED WATERS

Shipping giant Maersk announced Friday that it will be slashing 10,000 jobs as the demand for cargo shipping drops off and, with it, the lowering of prices back to pre-pandemic norms. This time last year, the world's largest shipping company was reporting over $9 billion in profits; this year it was $691 million. With the news went the stock price, which dove by 15 percent on Friday alone. 

PARAMOUNT POUNCES

Paramount announced in its earnings report that strength in streaming helped the media company balance hits from the writers and actors strikes. It recently combined Paramount+ and Showtime streaming options, which boosted and streamlined its subscriber base. Still, the platform isn't profitable yet. Investors rallied on the news with two days of double-digit growth. It closed the week up 28 percent.

UBER & LYFT PICK-UPS

Two of the main names in ridesharing saw their stocks soar on Thursday after they agreed to pay $328 million in a dispute over taxes and fees they improperly forced drivers to pay. Now that the drawn-out legal battle is over, investors have begun pouring in; Uber stock even got an upgrade from KeyBanc. Uber and Lyft stock both ended the week up 13 percent.

BEYOND MEAT LAYOFFS

Plant-based meat purveyor Beyond Meat is cutting 19 percent of its workforce - about 65 employees - on lagging demand. The company is also considering cutting some products, changing prices and adjusting manufacturing overseas. Despite the gloomy news, investors were impressed by the plan - the stock rose 13 percent by the end of the week.

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