*By Michael Teich*
The Baltimore Ravens are rolling the dice on a new partnership with Horseshoe casino.
"We're just excited about now that finally the league has allowed us to use the marks and logos in a casino where we've been prohibited \[from\] doing that in the past," the NFL team's Senior VP of corporate sales, Kevin Rochlitz, said Wednesday in an interview with Cheddar.
The Ravens are the second NFL team to ink a deal with a casino and are following in the footsteps of the Dallas Cowboys.
The agreement will allow Horseshoe to use team trademarks and logos; the casino plans to eventually build a new Ravens-themed bar on site.
The real opportunity, however, will present itself if the state of Maryland decides to legalize sports betting, Rochlitz said.
Earlier this year, the Supreme Court struck down a New Jersey law prohibiting sports betting, clearing the way for individual states to formalize the practice.
As of now, Nevada, New Jersey, New Mexico, Delaware, West Virginia, and Mississippi are the only states with full-scale legalized sports betting.
Rochlitz isn't concerned that an affiliation with a casino will damage his team's brand integrity.
"It's similar to drinking and those types of things. The league has those rules and regulations that they've set up and we're going to follow those league regulations," he said.
The NFL is estimated to add an additional $2.3 billion in revenue from sources related to legalized sports betting, according to the American Gaming Association ー more than the combined $1.7 billion projected for the NBA and MLB and $216 million expected for the NHL.
For full interview [click here](https://cheddar.com/videos/baltimore-ravens-roll-the-dice-on-new-partnership-with-horseshoe-casino).
Holiday shopping heats up as big-box earnings reveal how Walmart, Target & Home Depot are navigating consumer pressure, strategy shifts and trends shaping 2025.
The Campbell’s Co. said Tuesday it has placed one of its executives on leave while it investigates claims that he made racist comments and mocked the company’s products and customers in an audio recording.
Elon Musk’s X unveiled a feature that lets users see where an account is based. Online sleuths and experts quickly found that many popular accounts, often posting in support of the U.S. MAGA movement with thousands or hundreds of thousands of followers, are based outside the U.S. This raises concerns about foreign influence in U.S. politics.
The Enhanced Games is going public in two ways — with a new listing on the Nadsaq stock exchange and also by offering a direct-to-consumer business focused on performance products.
Real estate software company RealPage has agreed to stop sharing nonpublic information between landlords as part of a settlement with the Department of Justice.
Thanksgiving travel is set to smash records as millions fly, drive, and ride despite FAA disruptions and economic uncertainty. Here’s what you need to know.
AI, BNPL and new digital tools are reshaping holiday shopping. PayPal’s Michelle Gill shares survey insights, tech trends, and tips for smarter spending in 2025
'The Chair Company' blends sharp satire with workplace conspiracy. Lake Bell joins us to talk its corporate themes, quirky characters, and why viewers love it!
