There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA. The NCAA topped $1 billion in annual revenue for the first time in the 2016-2017 school year. March Madness is a big factor for the organization's revenue due to TV rights deal with CBS and Turner. That contract brought the NCAA $761 million in 2017. With all this cash, is it time to start paying college athletes? Schultz said athletes should get a piece of the pie. As a former college basketball player himself, he stressed that he knew players that struggled to get by and pay for food.

Share:
More In Sports
Breaking Down Top Matchups for NFL's Week 17 Slate
Trysta Krick, Host of 'BetMGM Tonight' helps clear up a very crowded playoff picture by making selections for Week 17's top games while pointing to to an AFC West matchup for her lock of the week. Sponsored by BetMGM
Behind the National Women's Soccer League and Voyager Digital Multi-Year Crypto Deal
The National Women's Soccer League is partnering with Voyager Digital as its first-ever cryptocurrency brokerage in a multi-year deal. Marla Messing, interim CEO of the NWSL, and Steve Ehrlich, CEO of Voyager Digital, joined Cheddar to discuss benefitting the league and educating players and fans as a way of democratizing cryptocurrency. Messing explained that the players themselves will own half the assets as part of how the deal is structured. "My hope is, just in terms of the expectations of crypto over the long term, that I hope a lot of them are able to just let it sit there," she said. "And that one day this will be a nice retirement account for them."
Barstool Sports CEO on COVID-Related Growth Despite Canceled Arizona Bowl
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas due to the spreading omicron variant. "In our case as a company, coronavirus has been a big boom for us," she noted. "We've been able to create a lot of new programming, launch a lot of different personalities, and frankly take share from traditional media, and that's what we've done the entire pandemic." While she admitted to taking a hit on the canceled Bowl game, live events aren't completely off the table for Barstool in 2022. Nardini also talked about potential sports betting expansion following its partnership with Penn National Gaming.
Load More