There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA. The NCAA topped $1 billion in annual revenue for the first time in the 2016-2017 school year. March Madness is a big factor for the organization's revenue due to TV rights deal with CBS and Turner. That contract brought the NCAA $761 million in 2017. With all this cash, is it time to start paying college athletes? Schultz said athletes should get a piece of the pie. As a former college basketball player himself, he stressed that he knew players that struggled to get by and pay for food.

Share:
More In Sports
Super Bowl Magic: Mahomes, Chiefs Beat Eagles 38-35
Kansas City Chiefs place kicker Harrison Butker (7) kicks the game-winning field goal as punter Tommy Townsend (5) holds during the second half of the NFL Super Bowl 57 football game against the Philadelphia Eagles, Sunday, Feb. 12, 2023, in Glendale, Ariz. (AP Photo/Charlie Riedel)
Damar Hamlin Cleared to Play, 4 Months After Cardiac Arrest
Having spent the past several months meeting President Joe Biden, raising millions of dollars for his charitable foundation and promoting the benefits of CPR training, Buffalo Bills safety Damar Hamlin can focus now on the next big objective in his life: returning to football.
Anheuser-Busch Gears Up for Super Bowl Ad Game
Benoit Garbe, chief marketing officer at Anheuser-Busch, joined Cheddar News to discuss Super Bowl ads and what lies ahead after the company ended an exclusive deal with the big game last year.
LeBron Sets NBA Career Scoring Record
Kareem Abdul-Jabbar, left, hands the ball to Los Angeles Lakers forward LeBron James after passing Abdul-Jabbar to become the NBA's all-time leading scorer during the second half of an NBA basketball game against the Oklahoma City Thunder Tuesday, Feb. 7, 2023, in Los Angeles. (AP Photo/Ashley Landis)
Load More