There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA.
The NCAA topped $1 billion in annual revenue for the first time in the 2016-2017 school year. March Madness is a big factor for the organization's revenue due to TV rights deal with CBS and Turner. That contract brought the NCAA $761 million in 2017.
With all this cash, is it time to start paying college athletes? Schultz said athletes should get a piece of the pie. As a former college basketball player himself, he stressed that he knew players that struggled to get by and pay for food.
Speaking to reporters for the first time since a nearly 10-month detainment in Russia on drug-related charges, the WNBA star had to take a moment to compose herself after being asked about her resiliency through the ordeal.
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