Ballin' on a Budget: Should the NCAA Pay its Athletes?
There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA.
The NCAA topped $1 billion in annual revenue for the first time in the 2016-2017 school year. March Madness is a big factor for the organization's revenue due to TV rights deal with CBS and Turner. That contract brought the NCAA $761 million in 2017.
With all this cash, is it time to start paying college athletes? Schultz said athletes should get a piece of the pie. As a former college basketball player himself, he stressed that he knew players that struggled to get by and pay for food.
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
Cheddar News' weeklong series on personal fitness, Shannon Shapes Up, continues with Shannon LaNier busting a move at 305 Fitness in New York City. The gym offers full-body dance cardio workouts everyday with a live DJ.
