*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
A divided Colorado Supreme Court is removing former President Donald Trump from the state’s primary ballot, saying in a historic ruling that he is ineligible to be president after his role in the Jan. 6, 2021, attack on the U.S. Capitol.
The death of a 5-year-old migrant boy and reported illnesses in other children living at a warehouse retrofitted as a shelter has raised fresh concerns about the living conditions and medical care provided for asylum-seekers arriving in Chicago.
New York State will create a commission tasked with considering reparations to address the persistent, harmful effects of slavery in the state under a bill signed into law by Gov. Kathy Hochul on Tuesday.
The White House is lending its support to an auto industry effort to standardize Tesla’s electric vehicle charging plugs for all EVs in the United States.
President Joe Biden has memorialized Justice Sandra Day O’Connor as a pioneer in the legal world who inspired generations of women.
Former Maryland Gov. Martin O'Malley will take on the role of head of the Social Security Administration after the Senate voted to confirm him.
President Biden's pleas for Congress to approve more Ukrainian aid before year's end appears to be coming up short.
Republican Texas Gov. Greg Abbott has approved sweeping new powers that allow police to arrest migrants who illegally cross the U.S. border and give local judges authority to order them to leave the country.
Two former Georgia election workers who won a $148 million defamation judgement against Rudy Giuliani are asking for a court order barring him from continuing to repeat the lies he spread about them following the 2020 election.
A federal appeals court on Monday ruled that former Trump White House chief of staff Mark Meadows cannot move charges related to efforts to overturn the 2020 election in Georgia to federal court.
