*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Hamas says it will not negotiate for the release of any additional hostages until Israel's operation in Gaza ends.
Former President Donald Trump's bid to win back the White House is now threatened by two sentences added to the U.S. Constitution 155 years ago.
Parents are opting out of school vaccinations at the highest rate ever.
President Biden has reportedly released an ally of Venezuelan President Nicolas Maduro in exchange for jailed Americans.
Indiana's initial estimate for Medicaid expenses is nearly $1 billion short of its now-predicted need, state lawmakers learned in a report that ignited concern over the state's budget and access to the low-income healthcare program.
The IRS said Tuesday it is going to waive penalty fees for people who failed to pay back taxes that total less than $100,000 per year for tax years 2020 and 2021.
Senate leaders announced Tuesday that there will not be a vote this year on a border security package that included funding for Ukraine and Israel.
Criticism is continuing to mount on former President Donald Trump for his comments over the weekend saying immigrants are "poisoning the blood" of the country.
A former Proud Boys organizer was sentenced to 40 months in prison yesterday for his involvement in the January 6, 2021 attack on the U.S. Capitol.
Israel reportedly delivered an offer with possible terms for a second week-long ceasefire.
