*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
A witness claimed that former president Donald Trump revealed potentially sensitive information about U.S. military capabilities to a former businessman.
The Securities and Exchange Commission is suing Elon Musk to compel testimony about his purchase of Twitter.
A private memorial service for Sen. Dianne Feinstein drew crowds outside of San Francisco's City Hall.
A Wisconsin man was arrested for illegally bringing a loaded gun to the Wisconsin capitol and hours later bringing an assault rifle.
A witness claimed that former president Donald Trump revealed potentially sensitive information about U.S. military capabilities to a former businessman.
The Biden administration is going to resume deporting migrants to Venezuela.
Former President Donald Trump is officially backing Rep. Jim Jordan of Ohio, the pugnacious House Judiciary Committee chairman and longtime Trump defender, to succeed Kevin McCarthy as House speaker.
Some U.S. lawmakers are calling on social media platforms X, Facebook and Instagram to explain why they aren't imposing new labels on deceptive AI-generated political advertisements that could fake a candidate's voice or actions.
U.K. Prime Minister Rishi Sunak on Wednesday proposed raising the legal age that people in England can buy cigarettes by one year, every year until it is eventually illegal for the whole population and smoking will hopefully be phased out among young people.
A man illegally brought a loaded handgun into the Wisconsin Capitol, demanding to see Gov. Tony Evers, and returned at night with an assault rifle after posting bail, police said Thursday.
