*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Former Treasury Secretary Jack Lew testified at his own confirmation hearing for the role of U.S. Ambassador to Israel.
The Pentagon has released video of what it calls coercive and risky maneuvers conducted by Chinese jets, saying there have been over 180 incidents that have fallen into this pattern.
The Pentagon has released videos of what it calls coercive and risky maneuvers conducted by Chinese jets, saying there have been over 180 incidents that have fallen into this pattern.
President Joe Biden is arriving in Israel for a lightning round of diplomatic efforts.
Here's what to know ahead of voting for House Speaker.
The IRS plans to invite select taxpayers across 13 states to try out the agency's pilot electronic free file tax return system beginning in January.
Russian President Vladimir Putin arrived in Beijing, underscoring China's continued support of Moscow amid Russia's ongoing war in Ukraine.
The Justice Department is appealing the prison sentence of the lengths of four Proud Boys leaders who were convicted in the January 6th Capitol attack.
Supreme Court Justice Amy Coney Barrett endorsed the idea that the court adopt a formal code of conduct.
The Supreme Court ruled it would allow the Biden administration to regulate so-called ghost guns, or those untraceable homemade weapons, and also barred two Texas-based manufacturers from selling products that can be turned into ghost guns.
