*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The Supreme Court is hearing arguments in a case revolving around Second Amendment rights. The Biden administration is appealing a ruling that struck down a federal law that bans a person subject to a domestic violence protective order from possessing a firearm.
The Air Force is asking Congress to restrict further construction of the towering wind turbines that have edged closer to its nuclear missile sites in Montana, Wyoming, North Dakota, Nebraska and Colorado.
Voters around the U.S. are heading to the polls Tuesday and some races could have major implications for how things turn out in the presidential election next year.
Donald Trump's former chief of staff, Mark Meadows, is being sued by his book publisher for breach of contract.
Israeli Prime Minister Benjamin Netanyahu says Israel will have “overall security responsibility” in Gaza for an indefinite period after its war with Hamas.
The Israeli army severed northern Gaza from the rest of the besieged territory and pounded it with airstrikes Monday, preparing for expected ground battles with Hamas militants in Gaza's largest city and an even bloodier phase of the month-old war.
Four men were charged Monday over the theft of an 18-carat gold toilet from Blenheim Palace, the sprawling English country mansion where British wartime leader Winston Churchill was born.
Donald Trump began testifying Monday morning in his civil fraud trial, producing the spectacle of a former president and the leading Republican presidential candidate defending himself against allegations that he dramatically inflated his net worth.
The most-watched races in Tuesday’s off-year general election have all been dominated by the ongoing debate over abortion rights.
Iowa Gov. Kim Reynolds is reportedly planning to endorse Florida Gov. Ron Desantis in the Republican primary.
