*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
President Joe Biden is preparing a package of healthcare measures that include cutting prescription drug prices.
The White House is urging Congress to pass President Biden's aid package for Ukraine warning that the U.S. will be out of funding by the end of the year.
A former U.S. diplomat has been arrested and accused of being a secret Cuban spy.
Philadelphia City Council passed legislation to ban ski masks in some public spaces, a measure supporters say will increase public safety amid high violent crime, but opponents argue it will unfairly target people without proof of any wrongdoing.
A federal appeals court ruled that former President Donald Trump won't have presidential immunity in civil lawsuits related to the January 6th attack on the Capitol.
The 2023 United Nations Climate Change Conference known as COP28 kicked off in Dubai and major progress is already being made.
California Gov. Gavin Newsom and Florida Gov. Ron DeSantis squared off in a very unusual political debate Thursday night on Fox News.
Retired Justice Sandra Day O'Connor, the first woman on the Supreme Court, died Friday, the high court said.
Sen. Rand Paul successfully performed the Heimlich maneuver on fellow Sen. Joni Ernst as she choked at a GOP lunch that she was hosting.
Israeli fighter jets hit targets in the Gaza Strip minutes after a weeklong truce expired on Friday, signaling that the war with Hamas has resumed in full force.
