*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The Florida GOP suspended its chairman yesterday amid a police investigation into a rape accusation against him.
Lawmakers may finally be close to a deal for a new border security bill.
A car crashed into a parked Secret Service SUV that was guarding President Biden's motorcade in Delaware on Sunday.
A car plowed into a parked SUV that was guarding President Joe Biden’s motorcade Sunday night while the president was leaving a visit to his campaign headquarters.
Negotiators insist they are making progress, but a hoped-for framework did not emerge. The talks come as Donald Trump, the Republican presidential front-runner in 2024, delivered alarming anti-immigrant remarks about “blood” purity over the weekend, echoing Nazi slogans of World War II at a political rally.
The Supreme Court decided to leave in place a ban on semi-automatic weapons in the state of Illinois.
The Senate passed a bill giving retroactive pay increases to those service members who may have been affected by the hold on military promotions caused by Senator Tommy Tuberville.
Jurors are expected to resume deliberations this morning in a case that centers on how much Donald Trump's former lawyer Rudy Giuliani must pay in his damages defamation trial.
President Biden said Israel needs to be more careful when it comes to civilian deaths in its war with Hamas as the next phase of the war is weeks away.
The White House has unveiled a list of 48 drugs that drugmakers will have to pay rebates to the federal government on due to raising their prices higher than the cost of inflation during this year.
