*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
President Joe Biden has memorialized Justice Sandra Day O’Connor as a pioneer in the legal world who inspired generations of women.
Former Maryland Gov. Martin O'Malley will take on the role of head of the Social Security Administration after the Senate voted to confirm him.
President Biden's pleas for Congress to approve more Ukrainian aid before year's end appears to be coming up short.
Republican Texas Gov. Greg Abbott has approved sweeping new powers that allow police to arrest migrants who illegally cross the U.S. border and give local judges authority to order them to leave the country.
Two former Georgia election workers who won a $148 million defamation judgement against Rudy Giuliani are asking for a court order barring him from continuing to repeat the lies he spread about them following the 2020 election.
A federal appeals court on Monday ruled that former Trump White House chief of staff Mark Meadows cannot move charges related to efforts to overturn the 2020 election in Georgia to federal court.
A federal judge has issued a temporary restraining order barring removal of a memorial to Confederate soldiers at Arlington National Cemetery.
The U.S. Justice Department has created a database to track records of misconduct by federal law enforcement officers that is aimed at preventing agencies from unknowingly hiring problem officers, officials said on Monday.
The House of Representatives recently passed a bill aimed at increasing transparency in healthcare.
In the Red Sea this morning, a U.S. warship, the USS Carney responded to a distress call by a commercial vessel after it came under attack.
