*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Florida Gov. and presidential hopeful Ron Desantis says that he thinks the Republican primary would be different if former president Donald Trump wasn't indicted.
Rudy Giuliani has filed for bankruptcy, days after being ordered to pay $148 million in a defamation lawsuit.
The top military officer in the United States met with his Chinese counterpart for the first time in over a year.
A judge ordered former Trump attorney Rudy Giuliani immediately to start paying the judgment against him for the former Georgia election workers that he defamed.
Lawyers for former president Donald Trump requested that the Supreme Court avoid taking on an appeal about whether Trump has immunity for his actions challenging the 2020 election results.
President Joe Biden said there's no question former President Donald Trump supported an insurrection but wouldn't give an opinion on Colorado banning Trump from the ballot.
Hamas says it will not negotiate for the release of any additional hostages until Israel's operation in Gaza ends.
Former President Donald Trump's bid to win back the White House is now threatened by two sentences added to the U.S. Constitution 155 years ago.
Parents are opting out of school vaccinations at the highest rate ever.
President Biden has reportedly released an ally of Venezuelan President Nicolas Maduro in exchange for jailed Americans.
